Despite the hype about AI design and computers that can create visuals with little intervention, nothing will ever replace the vital human element of marketing. Graphic designers are still highly regarded and in great demand across many industries and sectors.
While artificial intelligence is here to stay, the initial buzz that it will save the world has been replaced by a more measured approach.
Research published earlier this year revealed 87% of SMEs believe graphic design is important for business success, while 94% of consumers are more likely to leave a site with poor graphics. On average, it takes only 50 milliseconds for users to form an almost instant impression of a website’s design – which influences their subconscious decision whether to stay.
Consumers generally remember only 20% of what they read online but can recall 80% of what they see. Good visual content will remain in the memory of 65% of people three days after they have seen it.
It’s easy to understand why the flair of human creativity is still prized by canny business owners. Graphic designers bring the crucial empathetic context for innovation and engagement, helping a business to succeed.
Why choose coworking?
If you’re a graphic designer, you may think it doesn’t really matter where you’re based, as long as you have the tools of the trade at your fingertips. However, this is where you’re wrong. We’re going to talk about why graphic designers should choose a coworking space to boost creativity.
A professional environment can help with every aspect of your job. Graphic designing is an innovative profession, which requires inspiration, concentration and collaboration with other like-minded individuals. By using a coworking space, you can enjoy all these benefits and more besides.
Around 90% of graphic designers work as freelancers, according to data from January 2023. Having the right environment enables you to thrive and be productive, with the best technology available for use at a cost-effective price.
Inspiration and collaboration
One of the major advantages of coworking is having access to a vibrant community of like-minded people. Coworking spaces bring together experts from different fields who can share ideas and collaborate. This creates a culture of inspiration, creativity, learning and mentorship.
Graphic designers are continually exposed to new ideas, perspectives and techniques, with the potential to expand through networking with fellow professionals.
A creative coworking space provides occupants with access to the latest technology and equipment, such as highspeed internet, technically advanced computers and up-to-date software. This makes it easier to collaborate with team members and clients in different locations, including working on large files that might stretch your home broadband’s capabilities.
Private and shared space
Coworking offers flexibility in terms of the workspace arrangements. With a selection of dedicated desks, shared spaces and private offices, a solo graphic designer or small business can eliminate the hassle and expense of setting up a private office, which can be particularly challenging for start-ups, especially in the current economic climate.
Another significant benefit is the social support and sense of community spirit. Coworking spaces offer a friendly atmosphere, where professionals can interact with each other. It makes networking easy and reduces isolation, loneliness and stress – something you may experience if working from home or in a traditional office.
Cost is one of the biggest challenges faced by SMEs and freelancers. It is often the reason they fail. A sole trader or small team with innovative ideas may lack the financial backing needed to grow their startup. Taking out high interest loans and paying for expensive office rental can be demoralising and damaging. Saving money by renting a coworking space can free up funds to use elsewhere.
Maintaining your focus on a design project by using a productive workspace with a designated area for creative activities will help to forge a separation between your personal life and work, leading to greater concentration.
Graphic design opportunities
There are around 40,000 businesses working in graphic design in the UK, ranging from lone freelancers to major agencies. They work for a wide variety of clients and may specialise in websites, advertising, packaging, magazines, books, corporate identity and branding, exhibitions, computer games and more.
While they are based all over the UK, almost 50% of graphic design agencies are located in London and southeast England. If you’re a graphic designer considering coworking, London is the hub of this growing sector.
Looking for somewhere a little different? Our coworking Farringdon space features glass walls for privacy without isolation, original exposed brickwork, steel beams and marble columns. Break out spaces on every floor are designed to inspire your team, while the kitchens are fully stocked.
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